Add This One Automation and Watch Your Directory Submissions Grow
praneetbrar7
Unlocking Real Growth: Add This One Automation and Watch Your Directory Submissions Grow
The directory model has witnessed a major resurgence in recent years, driven by platforms like UNO Directory, community-driven websites like Aura++, and solo projects like Praneet Brar’s curated lists. But while building a directory might be simpler than ever, growing one — especially sustainably — can be a massive challenge.
Enter cold outreach automation. Specifically, the kind that doesn’t feel cold at all. If you’re a directory owner looking to fill your platform with quality, timely listings from new product launches, there’s one simple lever that could change your growth trajectory overnight. That lever is Nurturing Mails.
Why Most Directories Struggle to Grow Submissions
Every day, over 50 new startups launch on Product Hunt. These are eager founders looking for traction, backlinks, users, and press. They’re primed to list on directories — if only someone reached out and made the opportunity known.
Unfortunately, most directory owners don’t have the time or resources for this kind of personalized outreach. Manually finding launches, researching founders, and writing emails daily is a full-time job. And hiring a sales team? That’s a luxury few indie creators can afford.
Common Growth Bottlenecks for Directories:
- Low organic visibility due to sparse listings
- Manual outreach that’s unsustainable over time
- Difficulty accessing early-stage founders at the right moment
- Low conversion rates from generic cold emails
That’s where intelligent outreach automation like Nurturing Mails makes a difference. It turns a tedious, high-effort task into a streamlined growth engine—scaling your outreach without scaling your team.
The Power of Timely, Personalized Outreach
Let’s talk about why this works so well. Startups coming off a Product Hunt launch are in visibility mode. They want links, traffic, and buzz. A well-timed, personal, and non-pushy email inviting them to submit to your directory is seen not as spam, but as support.
Nurturing Mails’ Approach Includes:
- Daily scans of Product Hunt for new launches
- Pulling founder and product name for hyper-personalized subject lines
- Sending warm congratulatory emails (not pitches)
- Delivering at 15–20 minute intervals for spam-safe inboxing
Here’s a sample template used by Nurturing Mails:
Subject: Congrats on [Product Name]! 🚀
Hey [First Name],
Just saw [Product Name] launch on Product Hunt — major congrats! 🎉I run [Your Directory Name], and I think your product would be a great fit.
Our directory helps launches like yours get evergreen visibility and SEO love.Want to submit? Here’s the quick link: [Submission Link]
Cheers,
[Your Name]
It’s subtle, supportive, and respectful of the founder’s momentum — which is why it sees a significantly higher response rate than cold B2B templated emails.
Why Automation Boosts Submission Growth by Over 150%
Nurturing Mails has helped dozens of directory owners increase submissions by over 150% in less than two months. But it’s not just automation for automation’s sake. It’s about sending the right message to the right founder at the exact right time.
| Feature | Value |
|---|---|
| Daily Monitoring of Product Hunt | Captures launches in real time |
| Personalized Email Content | Uses founder/product names dynamically |
| Spam Protection Timing | Sends 1 email every 15–20 mins |
| Results | 150% increase in directory submissions |
The emails are sent from your email address, using your domain and branding. So you maintain full control and credibility, while Nurturing Mails does the heavy lifting in the background.
Perfect Use Cases: Who Benefits the Most
Whether you’ve just launched your directory or run a multi-site portfolio, this automation can plug into your growth stack with minimal setup. Here’s how different builders use it:
1. Launching a New Directory
- Fill your empty directory quickly
- Get organic SEO boosts from the new listings
- Establish credibility faster with more content
2. Growing Paid Submissions
- Automate pitches to founders likely to pay for visibility
- Land submissions that monetize quickly
3. Operating Multiple Directories
- Add multiple directories to the same tool
- Run automated outreach systems in parallel
4. Validating New Niche Directories
- Target only AI tools, SaaS, dev tools, or Chrome extensions
- Run niche-specific outreach to test market appetite
You can learn more about these use cases on the Nurturing Mails features page.
Comparing to Manual Outreach — Time is Money
Let’s compare what manual outreach typically entails for one submission vs. Nurturing Mails’ automation:
| Task | Time (Manual) | Time (With Automation) |
|---|---|---|
| Find new Product Hunt launch | 10 min / launch | 0 min |
| Research founder + email | 15–20 min | 0 min |
| Write and personalize email | 10–15 min | 0 min |
| Total per outreach | 35–45 min | 0 min |
Even at just 10 outreaches per week, that’s 6+ hours saved each week. That time could instead go toward improving your product, doing SEO, or exploring other growth channels.
Success Stories & Community Examples
Many well-known niche directory founders have integrated similar systems. Platforms like UNO and Aura++ consistently add dozens of high-quality listings per month—not by chance, but by systematizing outreach.
Indie makers and solo founders have also used Nurturing Mails effectively to validate, grow, and monetize their directories without ever hiring a virtual assistant or sales rep. More on feedback and case studies can be found in Nurturing Mail’s FAQs section.
Getting Started — Within Minutes, Not Weeks
Setting it up is incredibly easy.
- Create your account at nurturingmail.com
- Customize your email template with your personality and branding
- Add your directory’s submission link
- Connect your email sender (like Gmail, SendGrid, etc.)
- Enable daily outreach
You’re done