Don’t Chase Founders — Invite Them Automatically
praneetbrar7
Why You Shouldn’t Chase Founders — Invite Them Automatically
If you’re running a directory for startups, tools, databases, or marketplaces, you know how tedious and time-consuming founder outreach can be. The traditional model is to manually look for startups, find their emails, and then craft personalized messages—you spend hours every week chasing people who might never respond.
What if you could flip the script? What if instead of constantly chasing founders, you could invite them automatically—as soon as they launch on Product Hunt—with personalized, congrats-first emails that increase the chances of them saying “yes”?
That’s exactly what NurturingMail enables you to do.
The Core Problem: Manual Outreach Doesn’t Scale
Founders are launching fast… you’re responding slow
Every day, more than 50 startups launch on Product Hunt. That’s over 1,500 new startups a month—and if you’re doing manual outreach, there’s no way you can keep up. You’re leaving countless valuable opportunities on the table simply because you can’t reach founders fast enough, or worse, can’t find the time to reach them at all.
Cold emails feel cold
Most cold emails fall flat because they feel like… cold sales emails. They’re generic, impersonal, and often irrelevant. Founders are savvy—they know when they’re being pitched. What they want, especially after launching their startup, is visibility, validation, and SEO support to build traction.
That’s why NurturingMail focuses on sending genuinely congratulatory messages customized with the founder’s name, product, and launch context—right when they need help the most.
Enter NurturingMail: Stop Chasing. Start Inviting—On Autopilot.
NurturingMail automates outreach to newly launched Product Hunt founders—so you can grow your directory by sending warm, timely, and personalized invitations without lifting a finger.
What Makes NurturingMail Different?
- Automated Tracking: Monitors Product Hunt in real-time for new launches relevant to your niche.
- Personalized Emails: Uses the founder’s name, product name, and launch details.
- Inbox-Friendly Sending: Emails are spaced 15–20 minutes apart to avoid spam filters.
- Built-In Rapport: Starts with a congratulatory tone, not a sales pitch.
- Proven Results: Users report up to 150% increase in directory submissions.
To learn more about NurturingMail’s detailed feature set, check out the full feature breakdown here.
Why This Approach Works Better Than Manual Outreach
1. Timely Outreach = Higher Response Rates
Founders fresh off a launch are in hustle mode. They’re energized—looking for opportunities to spread the word, build backlinks, and gain users. Sending them an email with “Congrats on your PH launch!” in the subject line right after their big day captures attention and builds trust. You’re not spamming them. You’re acknowledging their moment.
2. More Submissions, With Less Work
Using NurturingMail, directory owners have reported growing their submissions by more than 150% within 60 days—all without having to write a single email or google a single address. The emails are generated, personalized, and sent automatically from your own address. You get the benefits without the burnout.
3. Scale Without Losing Quality
Most founders can tell when an email is auto-generated. That’s why NurturingMail goes the extra mile with authenticity—every email reads like a one-to-one message, even though it’s all on autopilot. You can even include your directory branding, tone, and value proposition for a fully custom experience.
Who Should Use This Approach?
The beauty of automation is that it can work for people at every stage of their directory journey:
- Solopreneurs & Indie Hackers — trying to grow without a team
- New Directory Builders — who want real traction from Day 1
- Growing Startups — scaling multiple niche directories in different categories
- SEO Marketers — using directories to build backlinks and domain authority
Still unsure if it’s right for you? Browse the Frequently Asked Questions for more answers.
Use-Cases That Deliver Real Growth
Grow Your Niche Directory Faster
If you run a Chrome Extensions, AI Tools, or Digital Marketing directory, imagine automatically reaching founders of new products relevant to your category every day. That’s constant exposure to fresh startups eager for visibility.
Test New Niches
Want to launch a small MVP for a new directory idea? Use NurturingMail to send targeted invites just to founders of a specific startup type—like AI products or SaaS tools. You can validate your niche and gather listings quickly.
Boost SEO Without More Content
Each new product you list adds fresh content and backlinks to your site—key ingredients for Google ranking. By inviting founders at scale, you build a rich directory without needing 20 blog posts a month.
Sites like UNO Directory, Aura++, and Praneet Brar all understand the power of growing visibility via relevant founder engagement and targeted outreach.
Real-Time Inboxes, Real-Time Results
NurturingMail’s system doesn’t just send emails—it sends them smartly. With staggered delivery intervals and spam-prevention mechanics, your deliverability rate stays high. That makes your outreach feel human, even when it’s automated.
And because it’s built specifically for Product Hunt tracking, you’re not just sending to a random email list. You’re sending to real founders who just launched—and are actively watching their inbox.
Data-Driven Growth: The Numbers Speak
| Metric | Without NurturingMail | With NurturingMail |
|---|---|---|
| Founder Reach Per Week | 30–40 (manual) | 300+ (automated) |
| Response Rate | 5–8% | 22–30% |
| Directory Submissions | 10–15/month | 45–70/month |
To explore pricing options tailored to your stage or directory size, visit the NurturingMail pricing page.
How to Get Started
There’s no learning curve. No “deal-sweetening follow-ups.” No scraping emails. You literally just sign up, configure your directory label, and let NurturingMail do the work. You can even deploy it for multiple directories to multiply your results.
- Go to NurturingMail.com
- Choose a pricing plan or start with a free-tier
- Connect your sender email and provide directory branding
- Turn on automated daily outreach
From there, NurturingMail starts tracking Product Hunt in real-time, auto-personalizing your emails, and sending them out every 15–20 minutes—just like a human would. But better.
Conclusion
In today’s evolution of directory marketing, the smartest growth doesn’t come from chasing—it comes from automation, personalization, and timing. NurturingMail delivers all three by transforming the manual slog of founder outreach into a smart, scalable system that runs in the background while you focus on building your brand.
Don’t waste another batch of fresh Product Hunt startups. They’re launching daily—and they could be listing