You Built a Directory. Now Let’s Fill It — Automatically
praneetbrar7
You Built a Directory. Now Let’s Fill It — Automatically
Launching a directory is an exciting milestone. Whether you’re the creator of a niche platform for AI tools, Chrome extensions, SaaS startups, or local service businesses, the initial setup is just the beginning. The real challenge? Filling that directory with high-quality, relevant listings that attract users, boost your SEO, and validate your value proposition. And doing all this — without spending countless hours on manual outreach.
If you’ve built something like Uno Directory, or are building curated resources like Aura++ or Praneet Brar’s product index, you know that directory success hinges on consistent, relevant submissions. But how do you actually get founders — especially early-stage ones — to submit their products?
That’s where automation meets opportunity. In steps NurturingMail — a smart system to supercharge your growth engine.
Why Most Directories Struggle Post-Launch
You Built It — but They Didn’t Come
There’s a romantic idea around “if you build it, they will come.” But in the crowded internet landscape, even the best-built directories face discoverability challenges. SEO takes time, social virality is unpredictable, and community building requires months — if not years — of effort. Founders aren’t going to magically find your directory unless you give them a reason and a nudge.
Manual Outreach Is Time-Consuming and Inconsistent
You may have resorted to sourcing new startups manually from platforms like Product Hunt or Indie Hackers and personally reaching out via cold email or X DMs. This might have worked — once or twice. But it’s wildly inefficient over time and impossible to scale smoothly, especially if you’re a solopreneur or indie hacker managing multiple projects.
You needed a smarter way. Not a bigger team.
How NurturingMail Solves the Directory Submissions Problem
Introducing NurturingMail: Automated Outreach to Founders
NurturingMail is a powerful yet simple cold outreach automation tool tailored specifically for directory owners. It automatically monitors Product Hunt for new product launches and sends congratulatory, personalized emails to those founders on your behalf.
The result? A near 150% increase in submissions within just a couple of months — without lifting a finger.
Key Features of NurturingMail
- Daily Product Hunt Monitoring: The system tracks daily launches in real-time and triggers emails as soon as new products go live.
- Personalized Cold Emails: Inserts founder names, product titles, and custom messages for each pitch, creating a true 1:1 feel at scale.
- Congratulatory Tone: Starts warm — not pitchy. This builds rapport and increases response rates.
- Spam-Safe Scheduling: Sends outreach emails at 15–20 minute intervals to ensure inbox deliverability and avoid spam folders.
- No Dashboard Required: Completely hands-off once configured. You manage it via email, not complicated software dashboards.
- White-labeled Outreach: Emails come from your domain, using your brand’s voice and value proposition to maintain consistency.
- Simple Integration: Connect your email, approve API access, and you’re live.
You can learn more about NurturingMail’s capabilities on their pricing page or get started immediately in minutes.
Why Product Hunt Startups Are the Perfect Audience
Every single day, more than 50 new startups launch on Product Hunt. These founders are in grind mode, actively seeking visibility, traction, and backlinks to improve their startup’s reach. Your directory gives them a perfect opportunity — a new, relevant platform to list their product.
Pair that timing with a well-timed, warm email congratulating them on their launch, and you immediately build trust. That trust drives action, and action means more submissions — automatically.
What Makes This Timing So Valuable?
- Immediate Momentum: Founders are excited to share their product right after launch.
- Increased Openness: During launch week, they are more likely to say “yes” to listing opportunities.
- Low Friction: They already have all their brand materials ready to copy and paste into your form.
Use Cases: Who Is This For?
NurturingMail isn’t a one-size-fits-all cold email solution — it’s purpose-built with directory scaling in mind. If you fall into any of the categories below, then this solution is tailor-made for your growth goals:
| Use Case | Scenario |
|---|---|
| Grow a Niche Directory | Target AI tools, Chrome extensions, SaaS startups, or similar verticals |
| Boost Paid Submissions | Scale outreach without hiring support or using generic tools |
| Improve SEO | Generate valuable internal links and backlinks from real startup listings |
| Launch from Zero | Seed your brand new directory with real users right from week one |
| Scale Multiple Directories | Operate outreach for several microsites or directories using one system |
| Test a New Market | Use outreach data to validate niche directory demand |
Best Practices to Maximize Effectiveness
Tips for Directory Owners Using NurturingMail
While NurturingMail handles the heavy lifting, there are a few things you can do to make your outreach even more impactful:
- Use a branded domain email address (e.g., hello@yourdirectory.com) to maintain professionalism and deliverability.
- Provide submission guidelines and a quick, 1-minute submission form to reduce friction.
- Highlight the SEO and visibility benefits of your listing page in the email copy.
- Optionally offer added incentives like “featured spots” or newsletters for Product Hunt founders who submit.
Need a strong submission form and onboarding funnel? Take a look at tools like Paperform or Tally to simplify your data collection.
Real Outcomes: What to Expect
Directories using NurturingMail have reported:
- 150%+ increase in monthly submissions
- Improved SEO metrics from high-quality backlinks
- Higher conversion rate for paid/plans listing tiers
- 10+ hours saved per week from manual outreach
- Faster time-to-traction for new directories
Rather than struggle with inconsistent submissions, make them inevitable.
Get Started in Minutes
Ready to fill your directory with on-target submissions without the hustle? Getting started with NurturingMail takes just a few minutes. Visit the Get Started page and follow the simple onboarding steps. No complex integrations. No dashboards to manage. Just results, daily.
Plans That Fit Indie Budgets
Whether you’re just validating your directory or operating a growing suite of micro-products, pricing is designed to make ROI not only achievable — but almost inevitable. Explore pricing at nurturingmail.com/pricing.