Blog

Why Building Relationships With Founders via Cold Email Works Sending cold emails to founders might sound counterintuitive in a world where people value warm introductions and in-person networking. But when done thoughtfully, cold emails can open the door to meaningful relationships, partnerships, and growth opportunities — especially for directory owners, SaaS builders, and indie hackers. […]

Email Outreach Toolkit for Every Niche Directory Owner Every directory owner eventually hits a plateau—a phase where growing submissions becomes slow and manual outreach feels like a never-ending hamster wheel. Whether you run a specialized job board, a curated collection of SaaS tools, or a local service directory, you know that the key to long-term […]

How to Pitch Your Directory to Startups Without Sounding Spammy Pushing your directory to early-stage startups can be a game-changer for visibility, SEO, and authority — but let’s face it, most pitches come off sounding like desperate spam. If you’re running a directory, whether niche or broad, you’ve probably wondered how to position your outreach […]

Why Better Founder Discovery Is the Secret to More Directory Listings For anyone running a directory — whether it’s a niche software list, startup showcase, or aggregated toolkit — getting more listings is both the path to growth and the greatest challenge. You’ve likely trudged through countless forum posts, manually emailed dozens of founders, or […]

Unlock Early Access to New Tools with Smart Scraping and Seamless Outreach If you’re in the business of managing startup directories, launching niche resource hubs, or running Product Hunt-related channels, you already know that timing is everything. Discovering and promoting new tools before anyone else gives you the edge you need to stay competitive and […]

Why Cold Email Beats Content Marketing for Directory Growth Content marketing has earned its place in the online playbook. It’s scalable, evergreen, and plays well with SEO. But if you’re trying to grow a product or startup directory, blogging your way to traction might be far too slow. The real winners? They’re skipping the line […]

Why Most Directories Don’t Scale—and How to Change That Directories are valuable digital assets. They help users discover software, organizations, tools, freelancers, marketplaces, and more. But while some directories become go-to platforms—like Product Hunt, G2, or Dribbble—most struggle to get traction, submissions, or visibility. If you’ve launched a directory and haven’t seen exponential growth, you’re […]

Why Indie Hackers Need to Rethink Cold Outreach Indie hackers often wear multiple hats—founder, marketer, support, and developer. But with limited time and resources, cold outreach usually falls low on the priority list. And yet, outreach is crucial if you’re running a startup directory, product aggregator, or SaaS marketplace. You need fresh submissions, backlinks, and […]

Why Automating Value Delivery Is the Key to Monetizing Your Directory Running a niche directory is one thing—monetizing it sustainably, efficiently, and at scale is another. With thousands of startups launching monthly on platforms like Product Hunt, there’s never been a better time for directory owners to capitalize on automation. The key? Shifting from manual […]

Why Filling Your Directory Pipeline Every Morning Matters If you’re a directory owner, solopreneur, or a digital marketer managing multiple directories, the importance of a consistent and effective outreach process cannot be overstated. Each day brings a fresh batch of new products and startups that are eager for exposure. Tapping into these fresh opportunities before […]

The Founder Outreach Strategy Nobody Is Using (Yet) Finding early adopters and constant sources of high-conversion leads is the holy grail for every solopreneur, directory owner, and indie hacker. Yet there’s one highly effective, automated outreach strategy that most haven’t tapped into — and it starts with Product Hunt. This strategy delivers highly personalized cold […]

Why Automation is Crucial for Directory Growth Growing a directory site isn’t just about listing products or startups — it’s about building a vibrant, updated, and value-packed ecosystem that attracts both visitors and contributors. However, as your directory gains traction, scalability becomes the biggest hurdle. Manual outreach to potential contributors, especially early-stage startups, can be […]