Blog

Why Directory Growth Is Broken Today Directories have long served as essential hubs for curated tools, startups, products, and services. From SaaS marketplaces to product aggregators and niche collections, they offer a great deal of utility for early adopters, consumers, and businesses alike. However, when it comes to growing and maintaining these directories, many owners […]

Why Personalized Email Pitches Matter More Than Ever In today’s hyper-connected world, early-stage founders receive dozens—even hundreds—of unsolicited messages, pitches, and partnership emails, especially right after launching on platforms like Product Hunt. Standing out in that pile has become a blend of science and art. If you’re a directory owner, marketer, or indie hacker looking […]

Why Automating Outreach is a Game-Changer for Directory Builders Building and growing a directory in 2024 is no easy feat. The competition is fierce, users have sky-high expectations, and your audience is already overwhelmed with choices. Whether you run a niche directory for AI tools, Chrome extensions, or indie SaaS products, the key to scaling […]

Avoid the Outreach Burnout: Scale Submissions Effortlessly Cold email outreach can be one of the most significant growth engines for solopreneurs, directory owners, and indie hackers. But let’s be honest—it takes time, creativity, and immense effort to craft personalized emails, follow up diligently, and track whether you’re making an impact. Eventually, you hit a wall: […]

The Outreach Journey: From Launch Day to Directory Listing Every single day, over 50 innovative products launch on Product Hunt, showcasing the creativity and hustle of makers from around the world. These launches often represent months of hard work, and right after the champagne is popped and the tweetstorm is done, founders are actively looking […]

Why Automating Lead Generation is a Game-Changer for Directory Owners Running an online directory — whether niche or broad — comes with a major challenge: consistently attracting high-quality listings. Manual outreach can only take you so far before it turns into a time-consuming grind. The good news? There’s a smarter way to do it. By […]

The Challenge of Growing a New Directory in 2025 Building a new online directory in 2025 can feel like shouting into the void. With thousands of digital products launched every month and user attention more divided than ever, getting consistent submissions and traffic to your directory — especially from day one — has become a […]

Why Directory SEO Is Useless Without This One Growth Tool Directory SEO has been widely touted as a reliable way to get organic traffic, build authority, and scale revenue. But here’s what most directory owners don’t realize — perfecting SEO is not enough. You can optimize your site structure, interlink your listings, and create top-tier […]

How to Run a Profitable Directory in Under 5 Hours a Month Running a profitable directory sounds like a full-time job reserved for tech moguls or savvy internet entrepreneurs. But here’s the truth: with the right strategies, tools, and automation, you can build and scale a profitable directory in less than 5 hours per month. […]

Why Your Cold Emails Aren’t Converting (and How NurturingMail Fixes That) Cold emailing is one of the most time-tested methods for reaching new customers, generating leads, and building partnerships. Yet, despite sending dozens (or even hundreds) of cold emails, many businesses — especially directory owners, solopreneurs, and indie hackers — find their outreach falling flat. […]

Why Creating a Sustainable Submission Stream Without Ads Matters In the growing ecosystem of digital directories and niche platforms, owners constantly look for ways to get more submissions and accelerate community growth. While ads provide an immediate visibility boost, they often don’t offer long-term sustainability. That’s where a sustainable submission stream becomes critical. By generating […]

Why Product Hunt is a Directory Owner’s Secret Weapon If you’re running a niche directory — whether you’re listing AI tools, SaaS platforms, indie games, or anything in between — then you’re likely familiar with the difficulty of scaling submissions and attracting high-quality contributors. The good news is, one often-overlooked goldmine is staring you right […]