Blog

Why Building a Directory Isn’t Enough Anymore Directories have become a popular go-to for solopreneurs, creators, and niche community builders looking to create value and generate recurring revenue. Whether you’re listing AI tools, Chrome extensions, or indie SaaS products, directories offer a searchable, categorized database that helps users discover resources and helps founders gain exposure. […]

From Crickets to Clients: The Directory Growth Journey with NurturingMail Building and scaling an online directory can be an incredibly rewarding venture—but let’s be honest, getting it off the ground is often one of the hardest parts. A brand-new directory is like a restaurant with an empty dining room. The opportunity is massive, but until […]

Why Growing a Startup Directory Is Hard—Especially When You Have No Time Let’s face it: starting and growing a startup directory can quickly feel overwhelming. From designing the site, managing submissions, writing copy, to promoting it — everything takes time. And if you’re a solo founder, indie hacker, or side hustler, time is always in […]

Why Consistent Cold Outreach is the Backbone of Every Successful Curated Directory If you’re growing a curated directory — whether it’s focused on AI tools, indie projects, SaaS products, or Chrome extensions — you’ve probably realized that building traffic, submissions, and ROI takes more than just creating a polished website. A common pitfall? Sitting back […]

Why Email Automation is the Secret Sauce to Making Your Directory Look Professional In today’s digital landscape, running a successful directory isn’t merely about putting together a neat collection of websites or products – it’s about being discoverable, engaging, and maintaining a polished presence. Whether you’re listing startups, SaaS tools, freelancers, or niche markets like […]

Build Once, Grow Forever: Automate Your Submission Flow If you’re managing a niche online directory, you know the hustle. Cold outreach, submission requests, endless emails, and manual follow-ups are only sustainable for so long. But what if you could automate your cold outreach, attract daily submissions from newly launched startups, and watch your traffic and […]

Why Attracting Startups to Your Curated Collection Matters Startups are the lifeblood of innovation, constantly creating new tools, solutions, and platforms that shape the digital ecosystem. If you’re running a curated directory—whether it’s for SaaS tools, Chrome extensions, AI products, or niche marketplaces—getting early-stage startups to list on your site can dramatically elevate your visibility […]

The Need for Automation in Modern Indie Directories Running an indie directory is more than just curating links. It involves manually reaching out to startups, managing submissions, optimizing SEO, and trying to gain traction in a highly competitive digital space. Especially for solopreneurs and indie hackers, the process can quickly become overwhelming. With over 50 […]

Why New Product Launches Are a Goldmine for Directory Owners In today’s rapidly evolving startup ecosystem, 50+ new products launch on Product Hunt every single day. These are founders actively seeking exposure, backlinks, user feedback, and networking opportunities. For directory owners, this means a consistent, daily pipeline of potential contributors who are pre-qualified and incentive-aligned—it’s […]

The Power of Consistent Outreach for Directory Growth Growing a successful directory isn’t just about setting up a sleek website and waiting for submissions. It takes intention, strategy, and most importantly — consistency. In today’s hyper-competitive digital ecosystem, the power of consistent outreach for directory growth cannot be overstated. Whether you’re managing an established directory […]

Why You Shouldn’t Have to Beg Founders to Submit Tools to Your Directory As a directory owner, solopreneur, or indie hacker, chances are you’ve hit a common roadblock: getting founders to submit their products to your platform. It can sometimes feel like you’re shouting into the void—sending cold emails, tweeting, DMing, and still hearing crickets. […]

Why Building a Directory is a Smart Online Business In a digital-first world, online directories have become one of the easiest revenue-generating models for solopreneurs, indie hackers, and startups. From niche micro-SaaS listings to large-scale B2B vendor platforms, directories offer lasting SEO value, recurring revenue opportunities, and ecosystem growth. But the harsh truth? Most directories […]